Working closely with the team at Unilever we embarked on a 18-month journey to create The Right To Shower brand.
The Right To Shower is soap with a difference. The profits from every bottle go towards bringing showers to people living of the street. In partnership with charities such as “Lava Mae” the brand helps build mobile shower trucks that move around cities in the US giving homeless people access to showers.
Subway Takeover / Union Square, NY
The World’s Big Sleep Out / Times Square, NY